So, who is That Guy?

Each night he’s on display somewhere, but makes his most frequent appearances on the weekends. He’s a regular guy, but when he’s had a few too many drinks, it shows. That Guy loses control, and he may not remember it in the morning. That Guy applies to anyone who, because of excessive drinking, behaves in a manner that others do not want to emulate or be around. In fact, women can be That Guy too.

Society sends mixed signals to That Guy. He’s just letting off some steam after a hard day or week, right? Sometimes his friends and strangers encourage his behavior. Maybe, in the moment, he feels like he’s funny or popular. Sometimes he’s the life of the party.

But is the crowd at the party, in the bar, or on the town laughing with him or at him? Are people cutting their eyes to the floor when he rambles on? Are they finding excuses to move elsewhere in the room? Is he embarrassing himself and others?

When we see him in action, or see the consequences he faces, he’s a reminder to all of us: “Don’t let me be That Guy.” The day after, when everyone’s talking about his antics, we’re so glad we weren’t That Guy. If we become That Guy on occasion, we regret it. If we’re That Guy all the time, we need help. But the truth is, no one wants to be That Guy.

That Guy is a multi-media campaign that uses online and offline communication with the goal of reducing excessive drinking among young service members. The campaign encourages young enlisted personnel to reject binge drinking because it detracts from the things they care about: family, friends, dating, sex, money, and reputation. The campaign uses humor to deliver a serious message and provides viral tools so you can be part of the effort to eradicate That Guy. The campaign is a reminder to everyone: Don’t Be That Guy!

That Guy is funded by the Department of Defense.