About the
Campaign

What is That Guy?

That Guy is a Department of Defense multimedia public awareness campaign designed to promote responsible alcohol use and reduce excessive drinking among young Military Service members. The campaign encourages young enlisted men and women who choose to drink to do so responsibly. Binge drinking can negatively affect military readiness and threaten things Military Service members deeply care about such as family, friends, relationships, career, reputation, sex and money. The campaign shares a serious message using humor and viral tools. Be part of the effort to encourage responsible drinking.